General
Use for a quick first draft when you need a clean prompt from the reference image before deciding on a model or channel.
Structured
Use for repeatable work because it separates subject, scene, camera, lighting, material, style, constraints, and commercial intent.
Negative
Use when the next model supports constraints or when the creative team needs a clear list of artifacts, copied assets, and policy risks to avoid.
Video Motion
Use for Kling, Sora, Veo, Runway, or similar tools when a still image needs camera movement, subject continuity, pacing, and motion guardrails.
Campaign Brief
Use when the output needs to move from a prompt writer to a marketer, designer, agency, client reviewer, or paid creative testing workflow.
JSON and Alt Text
Use JSON for automation or QA handoff, and use Alt Text when the same visual reading should support accessibility, SEO, or content operations.